Feeling good, stepping back and cheap software

A new kind of lead magnet and the second episode of my podcast!

Another Excuse Newsletter

Welcome back to the Another Excuse Newsletter. It isn’t just another excuse, but a reason to start that thing you’ve been putting off.

What to expect this week:
👓Perspective — Selling your business
🔨 Tool — codecanyon
🍿Consume — Some feel-good content
📖Concept — Chief Automation Officer

Latest Podcast Episode

In this week’s episode, I talk to my friend, Adam Nunn. He cycled from Japan to New Zealand to raise money for charity.

We had a great discussion about doing things outside of your comfort zone and taking risks.

You can check out the episode here.

Perspective

“If you were to sell your business today, what’s the first thing they would change?”

Although I’m not a founder, I found this question very interesting.

From listening to hours upon hours of podcasts with business founders, I’ve found that many struggle with taking a step back to assess things.

Of course, it’s easier said than done, but founders get caught up in the day-to-day. Micromanaging can become a real issue and learning the skill of delegation is so important.

Dan Martell asks the founders he’s coaching this question, and it causes a mindset shift.

They suddenly stop thinking about the minor day-to-day problems that managers can handle and think bigger picture as an acquirer of the business.

This mindset change helps founders breakthrough revenue ceilings and make big changes in the business through a more objective lens.

This obviously takes practice and unlearning biases we have, but that’s why the top performers use and have coaches.

You could try to apply this type of thinking to your everyday life. Break down the big-picture goals into the immediate changes you need to make to achieve them.

It helps to take a step back and look at things objectively.

Tool

codecanyon

The concept of a lead magnet is a tried and tested way to gather leads.

It has been successful for years, but consumers are tired of the old commonly used practices.

What is a lead magnet?

A lead magnet is a product or service given away for free in order to gather contact details. These contacts become possible customers.

I’m sure you’ve given your email away for a free product before.

They can range from trial subscriptions, samples, webinars, e-newsletters, and e-books.

But the ones listed above are quite common and Neil Patel suggests an alternative.

White labelling software.

White labelling is when you buy software once and you can resell it as your own as many times as you want.

Your lead magnet is now a piece of software that you offer for free. If it is genuinely useful, it can signal that your real product or service must be valuable.

Codecanyon has a wide range of software that you can buy once and sell as your own.

The prices range from around $15-$100. It’s definitely worth checking out if you’re looking to acquire more leads.

If you try it out. Let me know. I’d love to hear how it goes.

Consume (Read / Watch / Listen)

Yes Theory

Yes Theory, is a YouTube channel that has started a movement.

It all started with a group of friends who be believe that the best things in life happen outside of your comfort zone.

Their Motto: Seek Discomfort

The channel has grown to over 8 Million subscribers simply by sharing videos that encapsulate this idea.

It’s a great channel to visit when you need that reminder that great things happen when you step out of your comfort zone.

Although their more recent videos are slightly more disconnected simply because of how big they’ve gotten and how much money they can spend on each video.

It still is worth checking out.

They’ve inspired millions of people, created a tight-knit community and mobilized so many people to change their life by taking a leap.

Binge-watch a few of their videos and try to not do something uncomfortable. It’s infectious.

In the video above, they spend the night in a Sumo house in Japan. One of the first times people have been allowed to film inside.

Check it out!

Concept

Chief Automation Officer

What is a Chief Automation Officer?

It’s pretty self-explanatory, but they head up, streamlining and automating all processes of the business.

Like many jobs, this title didn’t exist a few years ago. But it’s becoming an integral part of any business’s growth strategy.

The guys on the My First Million podcast were discussing the role and saying that in their new businesses, an automation specialist has been one of their first hires.

We get stuck in the way we do things and might slowly come across new ways to improve. Employees focus on doing their jobs and don’t have the time to look up new software to speed things up.

That’s where an automation officer comes in.

They will sit down with at least one employee from each department and simply watch how they do their job.

Then they come up with ways to do it more efficiently.

This can drastically improve the productivity and growth of a business.

We’re going to see this hire become more popular over the next few years.

Do you have an automation officer in your business?

Thanks for Reading

Now start something!

P.S. Feedback is welcome and needed! If you’d prefer to send me an email and not respond, you can do so here: byron@anotherexcuse.xyz