For Wantrepreneurs figuring out what to sell
Another Excuse Newsletter
Welcome back to the Another Excuse Newsletter. It isn’t just another excuse, but a reason to start that thing you’ve been putting off.
What to expect this week:
👓Perspective — Perception
🔨 Tool — Tango.us
🍿Consume — What should I sell?
📖Concept — Wantrepreneur
We’ve reached the one-month mark!
I’m trying to grow this newsletter, so if you enjoy reading it, please recommend it to someone you know. That would help more than you think.
Thank you! 🙏
Perspective
Trained Perceptions
Marcus Aurelius said “Choose not to be harmed and you won’t feel harmed. Don’t feel harmed and you haven’t been.”
After Derek Sivers touched on this point in last week’s newsletter, I felt the need to discuss it further.
This is a stoic philosophy that takes longer to really grasp and incorporate into the way you view the world. Perception is everything and realizing that you’re in full control of your perception is transformative.
It’s easy to read this, think about it for a second, and then return to your normal perception. To see a change, pay constant attention to your mood and what influences it.
Once you figure out what makes you happy, sad, annoyed, and angry, you ask yourself why. This may seem silly initially, but asking why someone or something has affected your mood helps you realise that it’s based on assumptions.
If it’s based on assumptions, then you can change those assumptions, which means you control your emotions better. Yes, it’s difficult, but it’s worth it.
I can hear people pushing back, saying that in certain circumstances, it’s different and it can’t be done. The truth is, it can. It’s just more difficult to control in some circumstances compared to others.
A little introspection goes a long way.
If there’s a time when you’re not in full control of your perception, and you can’t change it, respond to this email and let me know. I’d love to hear about it.
Tool
Tango.us
If you’re trying to incorporate systems and onboarding materials into your business, then this is the tool for you.
This AI-powered tool enables you to capture your steps just by watching you do them.
For example, if you had a particular process to follow when posting a new Instagram post for your client, you could use tango and simply go through the process once.
Once you complete the task, Tango would have recorded the whole process, created a written step-by-step guide and attached videos for each step.
It even zooms into particular areas of the screen to make the steps clearer.
No need to hold the new intern’s hand through it and make sure they get it right over and over again. They now have a document that they can refer to whenever they get stuck.
These documents are so important, especially for onboarding, and now no one needs to waste time putting them together.
Just do what you usually do and now you have a document you can send to anyone who needs it.
You can check it out here.
Consume (Read / Watch / Listen)
What should I sell?
This is a valuable video where Alex Hormozi breaks down things you can sell and how to deliver them.
There are 7 categories of things you can sell and there are physical and digital versions of each. You can find examples in the table below:
You can combine multiple categories in one business. For example, a Youtuber could sell ads on their channel, attach their brand to an event for a fee, sell a course, and merch.
Then Delivery
The delivery cube has 6 sides (obviously) and breaks down the different ways you can deliver your products.
Each of these ways gives you different levels of scale and makes it all seem so simple.
He explains the 10X and 1/10 thought experiments in more detail in the video. First, it’s thinking about what you’d have to do to warrant a 10X price increase and the same for a 1/10 decrease while providing the same value.
Both are good exercises to think more about the value and streamlining processes.
Give it a watch if you’re looking to sell something.
Concept
Wantrepreneur
A wantrepreneur is someone who would like to start a business and thinks and talks about doing so but never gets started.
At the moment, I still fall into this category. Once I’m earning from any of my experiments, then I can rightfully call myself an entrepreneur.
Leila Hormozi describes a wantrepreneur as someone who is wading through a swamp of unconscious incompetence. You are unaware of how incompetent you are in terms of your ability to start a business.
What does this look like?
You have worked on a project, maybe even got something built and done some marketing. But when it comes time to ship something out and get customers, that never happens.
You end up overthinking and over-consuming. That’s the cycle this newsletter is aiming to break. You don’t need more content; you need more action.
You must be willing to fail and take imperfect action to get what you want.
In Hormozi’s video, she breaks down 4 actions to change your way of thinking to take action.
- Visualize the worst-case scenario
- Once you realise the worst case isn’t that bad, you’re more inclined to try and/or fail
2. Switch your goal
- Change the goal from completion or a successful business to the process and learning as much as you can
3. Setting low expectations
- keep your bar low and you’ll always be happy with the outcome
4. Have an experimental mindset
- See your first step as trying something out and not as a long-term commitment. It takes the pressure off.
Are you a wantrepreneur, or are you making things happen?
Take that first step and fail forward. You’ll learn much more from it than consuming content about other people’s experiences.
Here’s the video if you want to consume more content 😉
Thanks for Reading
Now start something!
P.S. Feedback is welcome and needed! If you’d prefer to send me an email and not respond, you can do so here: byron@anotherexcuse.xyz
